What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Schlossmann Subaru City of Milwaukee dedicated locally to the Love Promise?

The Schlossmann family and Subaru City are proud of our various partnerships with Milwaukee area charities and non-profit organizations. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Our Love Promise can be seen in our continued and enthusiastic commitment to our partners and the causes that speak to our hearts.

BAYVIEW REDCATS YOUTH SPORTS, Greenfield Police Department
 Subaru Love Promise Heart

Love Promise Stories from Schlossmann Subaru City of Milwaukee

Subaru and Schlossmann Subaru City of Milwaukee believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Milwaukee Hmong New Year  –  Lo Neng K

The annual Milwaukee Hmong New Year had the honor to be sponsored by Subaru City! The Milwaukee Hmong New Year is the largest Hmong New Year in Wisconsin celebrating the Hmong culture with many performances and traditional Hmong food. Subaru City was able to bring in an amazing display at the New Year and helped our community learn about the services that Subaru City provides. Our community members tremendously enjoyed having Subaru City there! We are so grateful for the wonderful and easy to talk to staffs at the event and we are thankful for Subaru City! Thank you so much for supporting us, the Milwaukee Hmong Community and the Milwaukee Hmong New Year. We are looking forward for this coming year!

Milwaukee Subaru City Delives Hope!  –  Karen R

Milwaukee Subaru City and the Wisconsin Chapter of the Leukemia & Lymphoma Society delivered 80 blankets to Froedtert Hospital on Friday, July 19, 2019. This is the fourth year that Subaru City has made this generous donation through the Subaru Loves To Care program to patients at Froedtert. Nurses accepted the delivery and were thrilled to be able to offer their patients a gift accompanied by a message of hope written by members in the community at Subaru City. Many thanks to everyone at Subaru City and Froedtert, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Subaru City of Milwaukee Loves to Care!  –  Katie K

The Leukemia & Lymphoma Society was fortunate enough to work with Subaru City of Milwaukee again for the Subaru Loves to Care program. During the month of June, customers from Subaru could fill out messages of hope that would be sent to cancer patients. Upon the delivery, Subaru gathered the messages of hope along with the co-branded blankets and did a delivery with LLS to Froedtert & The Medical College of Wisconsin. The nurses and admin at Froedtert were so excited to be sharing the blankets with their patients knowing the comfort they’d receive from them, as well as the inspirational messages of hope that would provide a sense of brightness during the challenging times they are facing. The nurses mentioned they had a feeling the blankets wouldn’t last long as their patients love them! A big thank you to Jeremy and the rest of the team at Subaru City for helping make this happen. Your contributions bring a sense of love, hope and warmth to patients and their families in the community and truly brightens their day!

Subaru City of Milwaukee delivers HOPE!  –  Naomi G

The Leukemia & Lymphoma Society is honored to partner yet again, with Subaru City of Milwaukee for the month of June. Subaru City was able to bring hope and warmth to local cancer patients at Froedtert Cancer Center. Bruce Larsen from Subaru City of Milwaukee along with Froedtert staff were present for delivery of co-branded (LLS & Subaru) blankets to patients at the Cancer Center. Thank you Subaru for building a culture of love and giving-back!

Greendale's Journey to Macy's Thanksgiving Parade  –  Tom R

For the 2016 Macy's Thanksgiving Day Parade a local High School was chosen to perform. The award winning Greendale High School Band has been selected to make this once in a lifetime trip for these kids. To be able to get all 200+ students and their equipment to New York and perform in front of 3 million people down the streets of Manhattan, and in front of 50 million people on NBC they need to raise approximately $250,000. Our Dealer Principal, Michael Schlossmann, volunteered to donate $20 per vehicle sold here during both months of March and April. The Greendale High School is very excited about this opportunity to raise funds for an experience of a lifetime and perform in a National Spotlight.

Hosts a Fundraising Event for the Alzheimer's Association  –  Kendra A

The Alzheimer's Association is working to advance research to end Alzheimer's disease and to enhance the care of those living with the disease. The difficult reality of Alzheimer's effects on individuals and families hits close to home and The AA's vision of a world without Alzhimer's is one that we share and support at every given opportunity. In 2013 $50 was donated from the sale or lease of every new Subaru vehicle sold at Schlossmann Subaru City. The event, which raised more than $6,000, stands as one our proudest sales experiences, and has allowed us the opportunity to work with an organization that is making real gains in the eventual elimination of Alzheimer's and dementia.

Long-term Partnership With The Humane Animal Welfare Society  –  Johanna S

The Humane Animal Welfare Society is an animal shelter and network of passionate volunteers that has been serving Waukesha County since 1965. HAWS offers adoption, dog training, kids camps, spay and neuter programs, and humane pet education. We've been working with HAWS since 2010 and have played host to adoption events, provided raffle prizes, event sponsorship, and have created a number of videos featuring adoptable animals to be shared on our webpages and in conjunction with the HAWS newsletter. The HAWS facility accommodates more than 6,000 animals a year and their members work tirelessly to provide education and support to the citizens of Waukesha County and South-Eastern, WI while managing the care necessary to shelter, rehabilitate and place animals into loving homes. We look forward to continuing to support the amazing people and animals at HAWS!

We are proud to support the City of Greenfield Police Department!  –  Brad W

In 2012, as part of our commitment to support those who shape our community and make it a better place to live, we donated a two year courtesy lease of a specially equipped Subaru Impreza WRX STI to the City of Greenfield Police Department. The vehicle, which was outfitted to accommodate the full range of police capabilities, is not only used as an enforcement vehicle, but according to Greenfield Police chief Brad Wentlandt "It's a great way to connect with the community and sparks dialog with the officers". We are proud to continue our work with the Greenfield P.D. and their contribution to the residents of our great city.