What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.



Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of $400,000 in gift cards and school supplies.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.


How is Schlossmann Subaru City of Milwaukee dedicated locally to the Love Promise?

The Schlossmann family and Subaru City are proud of our various partnerships with Milwaukee area charities and non-profit organizations. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Our Love Promise can be seen in our continued and enthusiastic commitment to our partners and the causes that speak to our hearts.

  • HAWS
  • BAYVIEW REDCATS YOUTH SPORTS|Greenfield Police Department

Love Promise Stories from Schlossmann Subaru City of Milwaukee

Subaru and Schlossmann Subaru City of Milwaukee believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Schlossmann Subura City supports Pets Helping People

In the summer of 2022 Schlossmann Subura City (SSC) selected Pets Helping People, a nonprofit organization that provides animal-assisted therapy training and services to big-hearted dogs and their guardians in Southeastern, WI, as the recipient of the Doggie Dash activity at Fromm Family Petfest. SSC has been a long-time supporter of our small, but mighty organization. Our pet therapy teams annually provide more 8,000 therapeutic interactions. The pet therapy teams volunteer their time and provide independent visits and participate in group events throughout Southeastern WI. Some of the places the teams visit are residential communities, adult-day programs, hospitals, hospice units, veteran services, domestic abuse services, universities and reading programs for children to name a few. Petfest is an annual event held at Milwaukee’s Summerfest grounds which draws thousands of pet enthusiasts and their furry friends. One of their three activities is the Doggie Dash. Dogs are encouraged to race to the end of a long stretch and their times are recorded for their owners. The top scores for the three categories are displayed and the winners receive a gift basket. The fees for the activities are donated to local charities and Pets Helping People was lucky enough to be Schlossmann’s selection. There were more than 360 dogs that ran the course. We received a check for $1,440.00 AND to top that Michael Schlossmann, owner and PHP advocate, DOUBLED the donation for a total of $2,880.00. We love the SSC team for all they do in the community and for PHP. The donation will be used to further our mission of training owners and their dogs, their pet therapy volunteer work and it will support of our group activities…. but more importantly is the impact of our mission… our teams make people feel lighter, happier, important, and cared for. That’s the power of the connection with humans and canines. An additional benefit was the opportunity to share our message via our social media channels and our marketing channels. We reached so many more people with this opportunity. Thank you Schlossmann Subura City. We are grateful.

Schlossmann Subaru City of Milwaukee supports Fromm Petfest

Fromm Petfest celebrated its 9th year on September 24th, 2022, at Henry Maier Festival Park. Petfest draws thousands of pet lovers to Milwaukee’s lakefront to enjoy fun activities for dogs such as a fully fenced dog park, lure course, dock diving, agility and more. Pet lovers can also find pet-focused vendors for shopping, non-profit organizations such as local rescues and humane societies, live music, entertainment and even some games for humans, too. Schlossmann Subaru City of Milwaukee sponsored the Doggie Dash, which is one of the most popular attractions at the event. The Doggie Dash gives dogs of all sizes a chance to race down a fully fenced runway tracked by laser technology to see who’s the fastest Fido at the fest. New in 2022, Petfest empowered sponsors to choose a local pet-centric non-profit partner to receive all the proceeds from the tickets collected at each attraction in a new program called Petfest Pals. Schlossmann Subaru City of Milwaukee nominated local pet therapy organization, Pets Helping People as their Petfest Pal.

MADACC Underdog

Through our partnership with Schlossmann Subaru City of Milwaukee, we hosted an adoption event in the month of October. We brought 3 of pets to Schlossmann Subaru City of Milwaukee and by the end of the event, MADACC and Schlossmann Subaru City of Milwaukee helped two find their perfect, loving home. Thanks to Jeremy from Schlossmann Subaru City of Milwaukee we were able bring a lot of attention to the animals in need. In addition, we had a super special dog named Douglas who came to us after a very, very rough start. He was emaciated, his skin was in horrible condition, and one of his eyes was so infected that it needed to be removed. When we received the poster, it was amazing how much the dog on the poster resembled Douglas. When Douglas was finally ready for adoption, we hung his adoption flyer next to the Subaru Loves Pets poster and promoted our very own Underdog. Douglas was adopted rather quickly by an amazing family who will spend the rest of his life, spoiling him rotten.

How Schlossmann Subaru City brought me back home

Hello, my name is Anna and let me start by saying that selling cars was not something I planned to do for a living and falling in love with it, but life throws surprises at you and being hired by Schlossmann Subaru City back in 2020 was a much pleasant one. Let me rewind it back for you a little bit. Originally, I am from Ukraine, a country that is going through a lot right now. I was born and raised there up until I was 18 years old. I was recruited to college in Iowa where I spent six years playing tennis for the school, obtaining my bachelor's and master's degrees. Then, graduation came around and looking for a job in May of 2020 was extremely complicated. No one was hiring, the pandemic really took over the world, and even if I had an interview it was an instant no. It came to a point where I got very frustrated and ready to pack my bags to go back home but just before that I let my fate take charge. I went on Indeed and without being picky this time I just typed in "sales," just because one of my friends told me I would be good at it, so without even looking for jobs descriptions I started sending out my resumes. A couple days passed by and I received a phone call, it was a recruiter from Schlossmann Subaru City. I passed the phone interview, then I was invited for the in-person one, and then as a final touch I got to meet the owner and have an interview with him. After we were done, he said: "I am really excited to be working with you." I was very pleased to hear this and my heart was telling me that this is the right place to be working at but in my head I had no idea what I was getting myself into. And little do you know, nine months passed by and Schlossmann Subaru City became my home. The team I was surrounded with was incredible, everyone makes sure you feel welcome and if you meet an obstacle at work, you are being helped out. The co-workers, the management team, everyone, just makes sure we get things done and we have fun at the same time. So, now you are probably thinking...did she quit? No. I had to leave because my OPT (Optional Practical Training) permit got expired and even though we really tried to keep me here, we ran out of time and I had to go home. I was heartbroken. I did not know where I was going again and what I was going to do at home, but my heart was telling me it was the right thing to do and if it is meant to be, then I will be back. So, I packed my things and I went home. I settled down a bit. The adjustment was horrific, because that was the first time in my life I felt homesick and I came back "home." February 24, 2022 comes around and the whole Ukraine was woken up by missiles flying in the sky and hitting infrastructure, military stations, etc. Russia had announced the military operation, and came into Ukraine. Wow. What a twist haha, never thought I would be coming home to this. First week was overwhelming, people had to get used to the new normal: sirens all day, explosions here and there and of course the hope that it will not hit your house. I stayed safe with my family and things are always scarier from the outside, which led to thousands of messages that asked me if I was okay, I swear I never received that many texts on my birthday! Of course it was nice to know people were worried and cared, everyone was asking if I was going to leave and what my plan was. I did not plan on leaving, I stayed with my mom and my little fur baby and I felt safe, as fair as I can call it but my life had a different plan for me. My Subaru people really wanted to make sure that I was safe and they would not let me just stay under the rockets. My general manager from Schlossmann Subaru City reached out to me and said that he spoke with the owner, and they wanted to do anything they could to get me out of my country, to bring me back, so I can keep doing what I love. Of course it was not that easy. Being an international even the war does not make it easy to come back. I spoke with the lawyer to figure out my options, which were not promising, and I had to decline the offer to come back."What will it take to get you here? We are not going to give up that easy" was the response I received. To our luck, the US government offered a program for Ukrainians to come to the US but only if they had financial support over there, so I passed this information and I received an instant "YES." My GM and the owner collected all the needed paperwork, and let me tell you it was not just a couple pieces of paper! Four days after everything was submitted, I received my approval to enter the US and come back to work to the place I call home. I have been back for four months now, and I still cannot believe that my life is real. Everyday I am so thankful to be back, do what I love and work with these incredible people. I am beyond and forever thankful to Mike and Brad Schlossmann and Bruce Larsen for ever hiring me, believing in me and bringing me back home.

Schlossmann Subaru City of Milwaukee Supports Patients at Froedtert Cancer Clinic

Cancer patient Pat and her family were blessed with the support of the community this month when Schlossmann Subaru City of Milwaukee delivered a special donation to Froedtert Clinical Cancer Center. Throughout June Subaru showroom guests were invited to write messages of hope for local cancer patients as part of the national Subaru Loves to Care program. These cards and 80 warm fleece blankets were presented to the Froedtert and Medical College of Wisconsin staff and will be shared with patients when they come in for clinic visits and/or chemo infusions. These blankets will provide warmth to the patients as they undergo treatment, which leaves them with “chemo chills” while also providing a symbol of the support of their community. Executive Director of Froedtert Hospital Foundation, Sylvia Ameen, expressed gratitude to Subaru for “making Froedtert a beneficiary of their strong community culture.” Undergoing treatment for her cancer that has returned, Pat shared how meaningful these blankets and notes are for patients. Cancer is frightening and it is hard to not think about how this could end, but the compassionate, personalized care she has received at the Froedtert clinics and the community support that has been shared through the gift of this blanket give her hope. This partnership between Schlossmann Subaru City of Milwaukee and The Leukemia & Lymphoma Society (LLS) has been blessing patients of Froedtert and the Medical College of Wisconsin for the past six years and LLS Board Member Katina Shaw recognized what a great philanthropic company Subaru is in the community. As a multiple myeloma survivor herself, Katina is committed to spreading awareness in all communities, and partnerships like this one provide a means to make LLS a household name. Katina thanked Subaru saying, “This great gift will not only give them warmth and comfort during treatment, but it will also remind them that they are not alone during their fight.”

Second Chances for Senior Pets at MADACC

Sweet Pea Cindy came into MADACC obviously a super senior with medical issues, possibly having mammary chain cancer. Thanks to the support of our community and Subaru we have the extra funds to handle medical issues and support to be able to give the underdogs a little extra time to find the right adopter. A staff member remembered a special person in the community that would be willing to take home a sweet old lady that may not have a ton of time left and give her a place to retire. She reached out and the rest is history! Having the marketing and financial support of Subaru City has been so helpful!

Helping Families in WI Living with Alzheimer’s

Schlossmann Subaru City of Milwaukee is an important partner for the Alzheimer’s Association Wisconsin Chapter. The Subaru Share the Love Program raised critical funds to support programs such as: support groups, care consultations, education programs and 24/7 Helpline, that provides reliable information and support day and night to families across the state. These programs are to be delivered, free of charge, to any families in Wisconsin on a journey with Alzheimer’s or dementia thanks to funds raised by partners like Schlossmann Subaru City of Milwaukee. The prevalence of Alzheimer’s has reached alarming numbers in our nation. More than 6.2 million people are living with Alzheimer’s disease and it is the 6th leading cause of death. The Alzheimer’s Association is committed to finding a cure and also advancing our efforts toward diversity, equity and greater Inclusion for underserved communities. One family who participates in education programs shared, “I can't say enough good things about the Alzheimer’s Association and presentation of these valuable caregiving skills. I have not only learned facts and skills, I have gained insight to the entire Alzheimer's journey from many perspectives." For yet another family who participates in our monthly support groups, they shared, “The facilitator began the meeting by breaking down the different types of frontotemporal dementia, how they fit together and separately. It was absolutely an "aha" moment. I almost started to cry, it finally all made sense. I understood." Thank you to Schlossmann Subaru City of Milwaukee for the significant impact you have on your community. Your contributions help lighten the load for the more than 196,000 caregivers in Wisconsin taking care of a loved one living with dementia. The Alzheimer's Association is the world's leading voluntary health organization in Alzheimer care, support and research. Our Mission: the Alzheimer's Association leads the way to end Alzheimer's and all other dementia - by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s and all other dementia. For more information, visit www.alz.org.

Milwaukee Hmong New Year

The annual Milwaukee Hmong New Year had the honor to be sponsored by Subaru City! The Milwaukee Hmong New Year is the largest Hmong New Year in Wisconsin celebrating the Hmong culture with many performances and traditional Hmong food. Subaru City was able to bring in an amazing display at the New Year and helped our community learn about the services that Subaru City provides. Our community members tremendously enjoyed having Subaru City there! We are so grateful for the wonderful and easy to talk to staffs at the event and we are thankful for Subaru City! Thank you so much for supporting us, the Milwaukee Hmong Community and the Milwaukee Hmong New Year. We are looking forward for this coming year!


Milwaukee Subaru City Delivers Hope!

Milwaukee Subaru City and the Wisconsin Chapter of the Leukemia & Lymphoma Society delivered 80 blankets to Froedtert Hospital on Friday, July 19, 2019. This is the fourth year that Subaru City has made this generous donation through the Subaru Loves To Care program to patients at Froedtert. Nurses accepted the delivery and were thrilled to be able to offer their patients a gift accompanied by a message of hope written by members in the community at Subaru City. Many thanks to everyone at Subaru City and Froedtert, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.


Subaru City of Milwaukee Loves to Care!

The Leukemia & Lymphoma Society was fortunate enough to work with Subaru City of Milwaukee again for the Subaru Loves to Care program. During the month of June, customers from Subaru could fill out messages of hope that would be sent to cancer patients. Upon the delivery, Subaru gathered the messages of hope along with the co-branded blankets and did a delivery with LLS to Froedtert & The Medical College of Wisconsin. The nurses and admin at Froedtert were so excited to be sharing the blankets with their patients knowing the comfort they’d receive from them, as well as the inspirational messages of hope that would provide a sense of brightness during the challenging times they are facing. The nurses mentioned they had a feeling the blankets wouldn’t last long as their patients love them! A big thank you to Jeremy and the rest of the team at Subaru City for helping make this happen. Your contributions bring a sense of love, hope and warmth to patients and their families in the community and truly brightens their day!

Subaru City of Milwaukee delivers HOPE!

The Leukemia & Lymphoma Society is honored to partner yet again, with Subaru City of Milwaukee for the month of June. Subaru City was able to bring hope and warmth to local cancer patients at Froedtert Cancer Center. Bruce Larsen from Subaru City of Milwaukee along with Froedtert staff were present for delivery of co-branded (LLS & Subaru) blankets to patients at the Cancer Center. Thank you Subaru for building a culture of love and giving-back!

Greendale's Journey to Macy's Thanksgiving Parade

For the 2016 Macy's Thanksgiving Day Parade a local High School was chosen to perform. The award winning Greendale High School Band has been selected to make this once in a lifetime trip for these kids. To be able to get all 200+ students and their equipment to New York and perform in front of 3 million people down the streets of Manhattan, and in front of 50 million people on NBC they need to raise approximately $250,000. Our Dealer Principal, Michael Schlossmann, volunteered to donate $20 per vehicle sold here during both months of March and April. The Greendale High School is very excited about this opportunity to raise funds for an experience of a lifetime and perform in a National Spotlight.


Hosts a Fundraising Event for the Alzheimer's Association

The Alzheimer's Association is working to advance research to end Alzheimer's disease and to enhance the care of those living with the disease. The difficult reality of Alzheimer's effects on individuals and families hits close to home and The AA's vision of a world without Alzhimer's is one that we share and support at every given opportunity. In 2013 $50 was donated from the sale or lease of every new Subaru vehicle sold at Schlossmann Subaru City. The event, which raised more than $6,000, stands as one our proudest sales experiences, and has allowed us the opportunity to work with an organization that is making real gains in the eventual elimination of Alzheimer's and dementia.


Long-term Partnership With The Humane Animal Welfare Society

The Humane Animal Welfare Society is an animal shelter and network of passionate volunteers that has been serving Waukesha County since 1965. HAWS offers adoption, dog training, kids camps, spay and neuter programs, and humane pet education. We've been working with HAWS since 2010 and have played host to adoption events, provided raffle prizes, event sponsorship, and have created a number of videos featuring adoptable animals to be shared on our webpages and in conjunction with the HAWS newsletter. The HAWS facility accommodates more than 6,000 animals a year and their members work tirelessly to provide education and support to the citizens of Waukesha County and South-Eastern, WI while managing the care necessary to shelter, rehabilitate and place animals into loving homes. We look forward to continuing to support the amazing people and animals at HAWS!


We are proud to support the City of Greenfield Police Department!

In 2012, as part of our commitment to support those who shape our community and make it a better place to live, we donated a two year courtesy lease of a specially equipped Subaru Impreza WRX STI to the City of Greenfield Police Department. The vehicle, which was outfitted to accommodate the full range of police capabilities, is not only used as an enforcement vehicle, but according to Greenfield Police chief Brad Wentlandt "It's a great way to connect with the community and sparks dialog with the officers". We are proud to continue our work with the Greenfield P.D. and their contribution to the residents of our great city.

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