The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for the past 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by our staff and customers to support patients facing cancer. Through our efforts during this decade-long partnership, we've supported nearly 500,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Subaru City of Milwaukee Dedicated Locally to the Love Promise?
The Schlossmann family and Subaru City are proud of our various partnerships with Milwaukee area charities and non-profit organizations. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Our Love Promise can be seen in our continued and enthusiastic commitment to our partners and the causes that speak to our hearts.
Milwaukee Area Domestic Animal Control Commission
BAYVIEW REDCATS YOUTH SPORTS | Greenfield Police Department | Operation Warm
FOUNDATION OF WATDA | PULASKI AUTOMOTIVE BOARD
Milwaukee Riverkeeper
SE/WI CH OF ALZHEIMERS ASSOC
Fueled by Love, Driven by Community - Karla M.
Schlossmann Subaru City is not just a car dealership — they are family. We purchase all our vehicles from them and recommend them to everyone we know. Why? Because owner Mike Schlossmann, General Manager Bruce Larson, and their entire team genuinely care about the people who buy their cars. They care about families, safety, affordability, and, most importantly, they care about being honest and transparent with every person who walks through their doors. My husband and I have been together for 20 years, and in all that time, Mike Schlossmann has been the only dealership I’ve ever been to. My husband has been a loyal customer even longer. Since the Schlossmann Subaru City dealership opened in 2008, we’ve trusted them with every car we’ve owned. Our children and friends have also done the same. What truly sets Mike and Bruce apart is their deep commitment to the community surrounding their dealership. Nearly two years ago, I began working at a special needs school, and for the past two years, Schlossmann Subaru City has been a generous sponsor of our Annual Gala. When I reached out to ask if they would be willing to support our event, their answer was an immediate “yes.” Even before I transferred to this school, Mike supported golf outings at my previous school for more than 15 years, as well as golf outings at the grade school my children attended. Every time we needed a sponsor, Schlossmann Subaru City was our first call — and they never let us down. They always said yes, often providing a car (including insurance) as the prize for our Hole-In-One Contest. Whenever we stopped in for maintenance or service, Bruce would take the time to ask how school was going and whether we needed anything. That personal connection speaks volumes about their character. Then came one of the most challenging moments our school has ever faced — the devastating August 9, 2025, flood, deemed a 100-year event. The school suffered nearly $1 million in damage, none of which was covered by insurance since we were not in a floodplain. We didn’t know how we would recover or even reopen our doors. In the midst of that uncertainty, we reached out to Bruce. Without hesitation, he said, “Let me talk to Mike — we want to help.” Later that same day, Bruce called back to tell me that Schlossmann Subaru City would donate $25,000, and Mike himself would personally contribute an additional $25,000 — a total of $50,000 to help rebuild our school. I was overwhelmed with gratitude and emotion. Their generosity was beyond anything we expected. Though we had known them for years as customers, they had no direct connection to our school — yet they gave so freely. That is who Mike Schlossmann is: a man of integrity, faith, kindness, and compassion. His love for his community is unmistakable. He and Bruce care deeply about people, families, schools, and local businesses. Mike and Bruce are more than car dealers — they are family. Their commitment to serving and strengthening our community is unwavering. Schlossmann Subaru City strives for excellence, ensuring every customer is happy, safe, and fully satisfied. I will never buy a car from anyone else. When I think of Schlossmann Subaru City two words come to mind: honesty and integrity. You will never find a car dealership that cares more about their community than Schlossman Subaru City and our community is blessed because of them! Bruce continues to follow up, asking how our school is doing, how our staff and students are managing, and whether there’s anything more they can do. Knowing that they not only cared about me as a customer but also about my students — children with special needs who depend on our school — means more than words can express. Schlossmann Subaru City consistently provides outstanding service; from the day you purchase your vehicle to every maintenance visit thereafter. Their service team is exceptional — they offer shuttle service, provide loaner cars when available, and always greet you with a smile. They don’t let you leave until you’re completely satisfied, and if an issue arises, they make it right. Because of the kindness and generosity of Schlossmann Subaru City, Mike Schlossmann, Bruce Larson, and their incredible team, our school was able to recover and reopen. While the building isn’t fully restored yet, it’s repaired enough for our students to return — and they’re thriving. We are truly grateful. I cannot thank them enough for their continued support — for my family, my community, and our students. God has truly blessed us with an incredible business right here in our community — one that values people over profit. I pray that God continues to bless Schlossmann Subaru City. I can honestly say I’ve never met two finer men — more dedicated, generous, kind, or full of integrity — than Mike Schlossmann and Bruce Larson. If you haven’t visited them yet, please stop by Schlossmann Subaru City and tell them Karla sent you. Trust me — you won’t be sorry.
Audubon Middle School STEM Fair Support - Holly J.
With the support of Subaru, Audubon Middle School in Milwaukee was able to host its first in house STEM Fair! Students were given the opportunity to dream big implementing the Engineering Design Process to create for the future utilizing a variety of supplies purchased through Subaru’s support. We look forward to the continued partnership with Subaru and cannot wait to see what the students come up with this year. Thank you!
Schlossmann Subaru’s Generosity Helps Animals and Families Thrive - Billy Z.
The Wisconsin Humane Society is grateful for the advocacy of Schlossmann Subaru, whose recent donation and auction support will directly benefit animals and families across our community. Every year, WHS cares for more than 40,000 animals — from pets looking for new homes to injured wildlife and family animals whose owners just need a little extra help. Donations like this make it possible for us to offer adoptions, affordable veterinary care, a pet food pantry, humane education programs, and wildlife rehabilitation services. WHS also provides critical community programs, including Pets for Life, which delivers pet care and resources directly to under-served neighborhoods, and Safe Haven, which offers shelter and support for animals whose families are experiencing domestic violence. These services ensure that pets and people alike can find safety, stability, and hope, and most importantly, keep families together. Because of Schlossmann Subaru’s generosity, more animals will find safety, healing, and love, and more families will have access to the resources they need to keep their beloved pets at home. We are truly grateful for their partnership and their commitment to making a difference.
Supporting Our Local Homeless and at Risk Veterans - Jerrilynn O.
I can’t thank Subaru City and its employees enough for all of their support and generosity helping out with a fundraiser for our local homeless/at risk Veterans. It’s companies and people like each of you who help make a difference! You are appreciated!!!! Thank you
Subaru City of Milwaukee Partners with The Leukemia & Lymphoma Society to Support Local Patients - Brenda K.
What better way to bring warmth and comfort to cancer patients than with a soft, thoughtful, and cozy blanket? Thanks to our incredible partners at Schlossmann Subaru City of Milwaukee, we had the privilege of delivering blankets to patients at the Froedtert Hospital as part of the Subaru Loves to Care initiative. This partnership means the world to us and to everyone involved. It was a truly special morning that brought together Leukemia & Lymphoma Society (LLS) staff, passionate volunteers, compassionate hospital doctors and nurses, and dedicated Subaru team members. We gathered in the Cancer Center lobby to share stories about why this partnership matters. Subaru staff spoke about the joy of seeing customers write heartfelt “Messages of Hope,” while hospital nurses reflected on how much these blankets mean to patients. But the most unforgettable moment came when LLS and Subaru staff personally handed out blankets in the cancer center lobby. The smiles, the tight hugs around the blankets, and the genuine words of thanks were incredibly moving. It was a powerful reminder of why we do this work, to bring light and comfort during life’s toughest moments. The impact of these blankets extends far beyond dealership walls and hospital hallways. They carry love, compassion, and hope, reminding patients that they are not alone. We’re endlessly grateful for this partnership and the meaningful difference it continues to make."
Subaru City of Milwaukee Teams Up to Support Local Community - Shellee B.
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Milwaukee, this is a harsh reality. Helping others strengthens communities, which is why Subaru City of Milwaukee is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru City of Milwaukee have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Subaru City of Milwaukee donated 120 shoes/socks to United Way of Greater Milwaukee & Waukesha County. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Praises and a Prayer for Our Brother & Subaru - Cheryl P.
Our brother, Bruce Larsen, has an extremely large heart. We are not related but he is our brother in Christ! Subaru is so fortunate to employ him and Wisconsin First Jurisfiction Department of Missions praises God for him. And for Subaru. Over two consecutive years Mr. Larsen has supplied beautiful vinyl book-bags for hundreds of our children at our churches. Due to Subaru’s generosity we have also been able to supply book-bags to homeless children supported at our local Rescue Mission. Many of these children have experienced domestic violence. The clear vinyl of the bags provides a layer of safety to these children and their schools. We cannot applaud enough Subaru’s consistent assistance and service on behalf of these children and their families. God challenges us to demonstrate kindness and charity to others. He mandates that we care for the needy and feed the hungry. Subaru gave an incredible $2500 donation of gift cards that benefited over 40 churches to do those things; that is, to provide programs and services for the disenfranchised during the Christian and Thanksgiving Holiday season.. Again, our Department of Missions cannot thank Bro. Larsen and his company enough. This gift was an inspiration to our constituents!. Subaru continues to show its love and commitment for our community’s well being as a sponsor for specific clothing for attendees of our state convention and future trip to the Ark Encounter in Kentucky.. This museum houses an amazing replica of Noah’s Ark. This is very important to our community and the $2000 will go much further than Kentucky for the families that make the trip. Hopefully, for the rest of their lives. For all these reasons, our gratitude simply cannot be expressed. Thank you Lord, for Bro. Larsen and Subaru. May they live long and prosper.
Schlossman Subaru City Supports Pets Helping People at Fromm Petfest - Klaus E.
Fromm Petfest celebrated its 11th annual event on September 21st, 2024, at Henry Maier Festival Park. Schlossmann Subaru City of Milwaukee sponsored the Doggie Dash, which is one of the most popular attractions at the event. The Doggie Dash gives dogs of all sizes a chance to race down a fully fenced runway tracked by laser technology to see who’s the fastest Fido at the fest. Petfest empowers sponsors to choose a local pet-centric non-profit partner to receive all the proceeds from the tickets collected at each attraction in program called Petfest Pals. Schlossmann Subaru City of Milwaukee nominated local pet therapy organization, Pets Helping People as their Petfest Pal for the third year in a row. Petfest draws thousands of pet lovers to Milwaukee’s lakefront to enjoy fun activities for dogs such as a fully fenced dog park, splash zone, doggie dash, lure course, dock diving, agility and more. Pet lovers can also find pet-focused vendors for shopping, non-profit organizations such as local rescues and humane societies, live music, and entertainment.
Schlossmann Subaru City of Milwaukee Supports Blood Cancer Patients - Brenda K.
Schlossmann Subaru City of Milwaukee recently gifted blankets to cancer patients at Froedtert and the Medical College of WI Cancer Center! This partnership is incredibly meaningful to everyone involved. It was a wonderful morning that brought together Leukemia & Lymphoma Society (LLS) staff, volunteers, hospital doctors, nurses, Subaru staff, and more. We gathered in the Cancer Center lobby and shared stories about the importance of this partnership. Subaru staff spoke about the joy of watching customers draw their Messages of Hope for patients, while hospital nurses shared how excited patients are when they receive the warm blankets. It was truly beautiful to see how everyone came together to make life better for cancer patients. A special moment was when LLS staff partner, Hannah Reynolds, reconnected with Dr. Michaels from Froedtert. Dr. Michaels was her late father's oncologist and part of her inspiration to volunteer and work at LLS. The impact of these blankets goes far beyond the walls of a Subaru dealership and hospital rooms—they change mindsets and offer hope to countless patients. Our gratitude for this partnership and the difference these blankets make is immeasurable.
Schlossmann Subaru City is making a positive impact! - Dr. Reggie P.
Schlossmann Subaru City (located in Milwaukee, Wisconsin) agreed to collaborate with the Rotary Club of Mitchell Field and Milwaukee Area Technical College in a community project to support animals from families affected by domestic violence through a pet supplies drive scheduled for April 25, 2024 through May 15, 2024. The pet supplies drive will directly benefit the Wisconsin Humane Society and Sojourner Family Peace Center's Safe Haven Foster Program which provides up to 60 days of shelter and care for animals from families affected by domestic violence. Research finds that 75% of abused women who have companion animals report a history of their companion animal being threatened or intentionally harmed by their intimate partner. The Safe Haven program makes it possible for survivors to leave an abusive relationship without losing their companion animal. Animals provide companionship, comfort, and unconditional love to survivors and their children affected by domestic violence, and preserving the bond between families and their animals is vitally important. Schlossmann Subaru City is a proud supporter of efforts within the greater Milwaukee community to provide safe homes for people and the companion animals that they love.
Did Subaru City of Milwaukee go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
