When winter roads become slippery, your tires can lose traction fast—especially on icy intersections, slushy highways, and snow-covered side streets. Subaru is known for one major reason: confidence in tough weather. A big part of that reputation comes from Subaru Symmetrical All-Wheel Drive (AWD). Unlike many systems that activate only when slip is detected, Subaru’s AWD is built to keep…[...]Continue Reading
Wisconsin winters are no joke. Between lake-effect snow, icy intersections, below-freezing temperatures, and unpredictable storms, winter driving demands more than just experience—it requires a vehicle designed for real traction and stability. That’s why Subaru remains one of the most trusted brands for Midwest winter drivers. From the standard Symmetrical All-Wheel Drive that delivers constant traction, to available X-MODE® for extra…[...]Continue Reading
Driving in low-visibility conditions—whether caused by heavy snow, dense fog, pouring rain, or early winter sunsets—can be stressful and dangerous. Subaru EyeSight®, one of the most advanced driver-assist technologies on the market, is engineered specifically to help drivers stay safer when visibility drops. Using a pair of high-resolution, forward-facing cameras mounted near the rearview mirror, EyeSight® continuously monitors the road…[...]Continue Reading
When winter arrives in the Midwest, Wisconsin drivers know that not all vehicles are built equally. Heavy snow, icy streets, and unpredictable winter storms demand a vehicle designed with real capability — not just marketing buzzwords. That’s why Subaru continues to be one of the most trusted brands for drivers who face harsh winter conditions year after year. Every Subaru…[...]Continue Reading
How to Prepare Your Subaru Before the First Snowstorm Hits Milwaukee winters arrive fast — one week you’re driving comfortably down I-94, and the next you’re scraping ice at 6am wondering when the roads turned into a skating rink. Subaru owners know their vehicles are built for winter, but proper preparation is the key to safe, confident driving all season…[...]Continue Reading
The Subaru Outback has long been a favorite among drivers who want the perfect blend of rugged adventure and everyday practicality. Now, with the arrival of the all-new 2026 Subaru Outback, Subaru takes this iconic model to new heights. Featuring bold new styling, advanced technology, and trims to fit every lifestyle, the 2026 Outback is ready to make its mark.…[...]Continue Reading
Summer in Wisconsin means road trips, lake weekends, and spontaneous getaways. Whether you’re chasing sunsets along the Great River Road or heading to Devil’s Lake for a hike, having the right vehicle makes all the difference. So, what’s better for your summer plans — an SUV or a sedan? Let’s break it down with a focus on Subaru’s adventure-ready lineup.…[...]Continue Reading
Tailgating season is here — and whether you’re cheering on the Brewers, vibing at a Summer festival, or heading to the lake for a picnic with friends, your Subaru is the perfect summer sidekick. With spacious cargo areas, standard Symmetrical All-Wheel Drive, and clever features built for real life, your Subaru is ready to go from trailhead to tailgate party…[...]Continue Reading
Is your car starting to feel a little… outdated? Maybe you’re tired of the repairs, or maybe you’re just ready for something with more tech, more comfort, and better fuel efficiency. Whatever the reason, summer is one of the best times to trade in and trade up to something new — and this July, your current vehicle may be worth…[...]Continue Reading
The Fourth of July is one of the most popular holidays for road trips across the country — and for good reason! With fireworks, family barbecues, and warm weather, it’s the perfect time to hit the road. But with millions of Americans traveling, it's also one of the busiest (and sometimes most dangerous) weekends to be on the highway. Before…[...]Continue Reading
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